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CSR policy text

“We, at Pacific Direct, are committed to our vision whilst ensuring that we conduct our business in a responsible and transparent manner to create a balanced and sustained positive impact: economically, socially and environmentally.”

Applying Corporate Social Responsibility (CSR) effectively requires that we seek to minimize or eliminate any negative direct or indirect impacts, while maximizing the positive impacts, resulting from our activities in three key areas of responsibility:

  • Economic: the impact of our activities on wealth generation, or lack of it, for Pacific Direct and all of it’s stakeholders including the host communities in which we operate. 
  • Social: the impact of our activities on people and communities.
  • Environmental: the impact of our activities on the environment.

In doing so, we will seek to:

  • Identify and prioritize our key stakeholders and seek their involvement in any decision making process that will directly or indirectly affect them. 
  • Identify and evaluate all potential risks to the business and transform the significant ones into CSR objectives with targets and indicators. 
  • Integrate economic, social and environmental considerations into our decision-making process and strategy.
  • Have in place business processes and management systems which ensure the delivery of positive social, health & safety and environmental performance, as well as superior economic performance.
  • Regularly assess, manage and improve our CSR performance towards the delivery of agreed objectives to our key stakeholders.
  • Regularly review and improve our policies and procedures to encourage and enable responsible business behaviour. 
  • Work in partnership with our key stakeholders, authorities, non-governmental organizations, the private sector, community bodies and unions to promote business activities and implement programs that bring simultaneous economic, social and environmental benefits and encourage innovative approaches and application of best practice. 
  • Provide CSR education, training, or other awareness programs to our colleagues and where considered appropriate, their families, community members, suppliers or other stakeholders to stimulate change and continuous economic, social, health & safety and environmental improvement.
  • Support appropriate and deserving action groups and charities where practical to do so.  While business units will be responsible for the selection of their region’s sponsorship and community charity activities according to their marketing strategies and brand support, the Group will seek to identify one or more organizations, which it believes will benefit the communities in which the Group operates.

Date of Issue:  Jan. 2010, Version 2