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History of Czech Plant

Pacific Direct, s.r.o. (formerly WISAM) was established in the year 1993 by Mr. Martin Samek as purely "Speciality manufacturer of hotel toiletries and guest amenities". Soon the dramatic growth of trade sales enabled purchase of the first production machinery. Production commenced of quality toiletries products in 1995.

1997 was a key turning point in WISAM's development when Martin Samek sold a majority shareholding of 51% to Pacific Direct Ltd, UK based world-wide hotel supplier. Once associated with Pacific Direct Ltd, WISAM became part of a specialized global supplier for the luxury hotel market. There soon arose the necessity to be globally presented as the “Pacific Direct Group”.  The name "WISAM" was changed on the 1st January 2003 to “Pacific Direct”, and this was the last step for our companies to join forces.

Since 2008 Primary Capital (UK) is majority owner of the Pacific Direct Group. Primary Capital is an independent investment firm which invests in management buy-outs, buy-ins and development capital opportunities in the UK and continental Europe.

Pacific Direct product portfolio demonstrates huge varietywith ranges of toiletries and guest amenities to suit all budgets and customer demands within the Hotel, Airline, Cruise Line and Retail markets.

Presently Pacific Direct Czech manufacturing plant exports approximately 95% of its products worldwide. The biggest volume of export is delivered into European countries, the USA and the Middle East.

Pacific Direct’s unique strength lies in niche, single supply line in one location – from blow moulding, cosmetic fills manufacturing, fully and semi-automated liquid bottle filling, screen printing up to assembly of gift packs. Current production capacity is assembly of 90 million of bottles and tubes with spare capacity increase output in future.

The factory is located approximately 120 kilometres east of Prague in the small town of Holice, and employs 145 highly qualified and experienced staff.